It’s easy to organise an event with a free lunch, a polished PowerPoint deck and invite the whole business along. We think differently. We design and deliver an experience to enable change.

What is it we want our attendees to do differently as a result of being part of your experience? Every answer to this question is different (that’s a good thing!). We’ll help you to answer this question. A build the bandwagon experience will deliver impact that instigates positive change to ensure your wider business objectives are met.

Summary

Bettys & Taylors Group (BTG) wanted to reimagine their annual reward and recognition celebration event. After years of following a traditional format, they were ready for something different that would still honour achievements across the business while creating a more connected and uplifting experience for their people. They turned to our team to bring new energy, creativity, and strategic thinking to the occasion.

What we did

We set out to create a distinctive event identity that celebrated BTG’s Yorkshire roots, reflected their brand personality, and captured the momentum of 2024/25.

This involved designing a two-part, one-day celebration in their home region, with bespoke theming that shaped both the lead-up and the event experience.

Our goal was to recognise success and bring people together, supported by a clear communications strategy, a high-energy atmosphere, and local suppliers that reinforced BTG’s strong ties to the community.

We brought BTG’s vision to life for 800 guests, creating a seamless and memorable experience from start to finish. Our team executed a rapid transformation of the event space between sessions in under an hour, ensuring the shift from formal recognition to high energy celebration happened without disruption. The awards ceremony featured state of the art AV technology, while bespoke theming, entertainment, and locally sourced food and beverage added to the immersive atmosphere.

Impact

BTG were thrilled with the outcome, describing the event as a major highlight of the year. Feedback from attendees confirmed that the experience made people feel recognised, inspired, and proud to be part of the organisation. The event strengthened company culture and left a lasting impression on everyone who attended.